Rethink everyday eating.
Familiar food, satisfying portions and better nutrition principles — with no added cooking oil, no added sugar and a no-plastic packaging vision.
Explore Food →We are not building another food brand or another fitness app.
Fitairuda Food and Fitness Corporation Pvt Ltd is being built around a larger idea: improve how people eat, move and manage their everyday fitness without making healthy living complicated or unaffordable.
Make intelligent coaching accessible.
Fitairuda is preparing AI-assisted fitness, food tracking, diet guidance and progress intelligence inside one future app.
Explore Fitness → OUR MISSION
Make healthier choices easier to live with.
Fitairuda is being designed for ordinary people — not only athletes, bodybuilders or people willing to spend heavily on premium health products.
The goal is to make better food, intelligent fitness guidance and cleaner packaging part of everyday life.
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FOUNDER
Shakthivel Vellaisamy
Founder, President & CEOFitairuda is being built around a long-term vision combining food innovation, fitness intelligence, affordability and cleaner consumer practices.
A Sevvel Group company.
Fitairuda operates as its own food and fitness business while being part of Sevvel Group.